Sèven places to pull vintage and archival runway pieces in London
Welcome back to the SèveN! This week London-based stylist Héloïse Chauveheid shares her top 7 addresses to pull vintage and archival runway pieces in London.
London-based French stylist Héloïse Chauveheid has found her niche styling influencers and TikTokers. Her clients have a combined following of millions, and sending a message to their audiences through clothing is not a mission Héloïse takes lightly. She often styles her girls in vintage gems to spread the word that style is not about spending thousands, or using someone’s fast fashion discount code… there is another more sustainable, fun and chic option: vintage!
“Thinking about sustainability, and showing people that you can look very stylish with vintage clothing is somewhat of a signature aspect of my styling.”
We love her approach, and asked her to share her top addresses for pulling designer vintage in London with you.
Enjoy!
Found and Vision: 318 Portobello Rd, London W10 5RU
Found and Vision hosts a collection of archive and vintage designer pieces. Co-established in 2012 by Karen Clarkson (one of our very own Sève users! 💌 ), their beautifully curated pieces have been featured in Vogue, Self Service, Dazed, The GentleWoman and Document Journal.
Lovers Lane: 77 Portobello Rd, London W11 2QB
Lovers Lane, with its adorable blue storefront is an unmissable address to shop and pull from on Portobello Road.
Cercle
Founded by Coco Baraer Panazza, Cercle is a fashion rental platform that offers designers clothing from established and emerging brands for rent. A great recommendations for stylists, and their fashion loving friends!
My Runway Archive
Vintage fashion collector, Christelle McCracken, has been collecting pieces since she was 8 years old. In 2021, she opened her archive complete with museum quality runway pieces.
“I think we are in a generation where we need to be seen and designers are obviously responding to this with more ostentatious designs, and this is just less my style. In vintage I often find the elegant, pure lines I am looking for.”
4Element London
From vintage Chanel, and Christian Dior, to Miu Miu pieces fresh off the runway, this rental website offers a jewelry wardrobe for rent (and in our case - for pulls!)
Rellik: 8 Golborne Rd, London W10 5NW
Rellik works closely with stylists from fashion, music, film, and TV to give their extensive collection of archival pieces the exposure it deserves. From Comme des Garçons, to Frank Sorbier, and Balenciaga, there is plenty to choose from!
Strange Girl Vintage
Co-founded by self proclaimed “strange girls” @archivebynatalie and @vintage.curate, this vintage shop in the heart of Notting Hill is one of Héloïse’s favorites.
“I truly believe that, even on a budget, fast fashion is not the answer. You can find amazing designers pieces that are way more affordable than the new collections in vintage stores or charity shops in London. I would say 90% of my wardrobe today is vintage.”
Until next time, happy vintage pulling!
Team Sève 💌