Sèven Steps to Creating Sève
Welcome to our first edition of Sève's SèveN!
Who would've thought that a styling assistant and a former pharmaceutical geek would come together to create a tech company? Surprising, we agree! This is why we thought we would start our newsletter off by sharing the story of Sève to date, in Sèven steps of course ;)
1 - 🪂 We met jumping out of a plane
It all started with a parachute jump (yes, really). A fitting metaphor, as they say starting a business is like jumping out of a plane - exhilarating, terrifying, and you won't know if your parachute will work until you take that leap of faith…
Here is some footage for your entertainment of the event that sparked the creation of Sève:
2 - 🎙️ Validating the idea with interviews
After a niggling suspicion that there was a problem to be tackled in the work of fashion stylists, we spoke with more than 50 stylists and industry professionals (you know who you are, thank you and love you!). We took onboard their feedback and incorporated it into our vision - to make stylists’ lives easier. Because let's face it, stylists don't have time to waste on powerpoint formatting when there are fabulous outfits to be styled and amazing events to attend.
3 - 🧪 Releasing an MVP (Minimum Viable Product)
Our goal? To simplify the profession of styling, one stylist at a time. With a much clearer vision of what we wanted to achieve, countless confirmations that being a stylist is indeed like being thrown into a tornado of organisational chaos, and a few sleepless nights, we launched our first ever product to a select group of beta testers.
4 - 👨💻 Learning to build tech in California
What next? After seeing the success of our very simple initial product, we knew we had to take our game to the next level. We packed our bags, left the capital of fashion in Paris and headed west, all the way to the land of innovation in sunny California. Our destination: the hallowed halls of UC Berkeley, where we would finally learn to speak the language of tech.
5- 🍾 Releasing the new version of Sève
With valuable beta-tester feedback, we aimed to create a tool that even your tech-averse grandmas could wrap their heads around. Finally we were ready to launch a cleaner, more powerful version of Sève!
6 - 🤝 Doing the rounds at PFW
We landed back in Paris during Fashion Week (a bit more tanned than usual, and with a newfound passion for kale), perfectly timed for the launch of our newly-built digital workspace. We met with the crème de la crème of the styling world and managed to onboard some top level players to Sève. Picture this: a bathroom break turned into a pitch to Gabriela Karefa-Johnson - gotta love FW!
7 - 💬 You tell us!
Just as the fashion industry evolves, so does our app! Your feedback and input have been invaluable in creating an app that truly works for you. Now, as we stand on the brink of the next phase of our journey, we're turning to you once again. So go ahead, tell us your wildest dreams and fashion fantasies, and we'll make them a reality (at least we’ll try!).
Now you know us, and our adventure so far, a little better. Next up: all things YOU!
Until next time, happy stress-free styling. 🖤
Thanks for reading Sève’s Substack! Subscribe for free to receive our lists of Sèven every 2 weeks.